Marketing…

While during the autumn & winter seasons plants grow roots, I too have been with marketing Il Poggiolo for the coming vacation rental season 2014. Last year I found 6 sites on a pay-per-booking basis. T’was not an easy task. Most want the money up front. I do too but, have little recourse. Late in Season 2013, one P-P-B was knocked off the roster…

do you all know about this already?… I knew deep, deep, deep down inside I shouldn’t have signed on the dotted line with that Dutch site from Amsterdam. There were too many nagging points of disaccord cut with big incentives to join. A Big Controversy was an iron-clad exclusivity for bookings made three months in advance. How generous. The agent, after his personal inspection of Il Poggiolo & Codiponte, led me to believe climbing aboard with such terms to join a global network of vacation sites would glitter with $$$. I asked for a pen. Scribbling My John Hancock meant I could take any & all of the three-night minimum stays of Hey!-We’re-coming-to-Italy-next-weekend-on-Ryanair-into-Pisa-and-we-fell-in-love-with-your-place bookings between the proverbial Now and 3 months hence, but not the ones of Hey!-We’re-coming-to-Italy-in-the-fall-and-your-house-would-be-perfect-Are-the-first-two-weeks-in-September-OK? made the January before. Bucking thanks either way, I received no reservations. Well, until one appeared on the boards the very moment I was given a date for my hip-op. I cancelled it. See… it’s important for me to be present for Our Guests. I like to meet them, show them around, explain how to get to the Cinque Terre by train and not get lost or mis-directed… for instance… and make sure they haven’t trashed what was wonderful up in L’Appartamento Azzurro. The annulled booking provoked a fire-storm of telephone calls & emails, mostly from the agent loosing his cut, but a few came galloping at me from Amsterdam HQ for a flagrant violation of the contractual terms. Gosh. I persisted. The agent & HQ gave up, but not before kicking me off their global team of vacation rental owners. Tsk-tsk I thought.

Since last November though, I have gladly found another five to add. But what work! To find such a beast requires frying one’s eyes & brains Googling the Internet for hours & days at a time. I don’t think anyone was born to preform such tricks. I certainly wasn’t. I persisted. Then, for two of the sites, I had to drop My Pants to demonstrate certain items of Privacy which, not even My Dear Aging Mother in North Carolina knows and she’s seen me in My Birthday Suit! Well, not recently and certainly not since I have discovered white wine. Does anyone really need to have even the last 4 digits of My Social Security Number? Fat lot it will ever do me. But really. Then, there were the hours & days of plugging in the myriad info of descriptions, amenities, photos & tags, things-to-see-&-do-&-eat. One of these sites rammed a Trip Advisor Guest Guide up on my laptop’s screen to fill out before receiving the Green Light to go LIVE. Well, trying to hunt & peck places in the out-back of the Lunigiana I normally recommend in person… drawing cute litte, easy to read maps… nearly sent me to a psychiactric ward at L’Ospedale di San Martino in Genoa, Italy. If curious, you may go to: http://forrestspears.com/ilpoggioloacodiponte at the very bottom of the page and have a go at it. Cannot tell you though how proud I am of the folk at Bar Cecchi, the keenest place to park & eat anywhere in the world. Their ravioli are yum-yum.

I have one last site to prepare… the bug-a-boo of the lot since, I must go through a call-center to speak with a signorina for any desired changes/clarifications/modifications. Then, hopefully, I can sit back & watch the bookings roll in. No big roll yet. I have one reservation from a family from Edmonton, Alberta Canada. I can hazard that an Italian vacation will be greatly appreciated by the time of their visit in late-March. Beyond that, only a few nibbles. Let them come though for I am almost ready. Gads.

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